Whats in a name???


How "mystery shopping" studies show bias


Investigating name bias in the UK began in 1960 by the Social and Community planning research which involved sending matching applications to various white-collar jobs to see results. Similar studies were carried out in 73, 77 and 97.

More recently, in 2009  the UK government carried out research sending 3000 applications to three false identities, representing Asian, African and white applicants. The study found that the applicant with the white name received a positive reply after 9 applications on average, this number was 16 for the minority applicants.

The BBC also conducted a survey applying to 100 job roles with identical CVs in all but the name (One asian one white). The white name received 12 call backs compared to the 4 received by the minority name,

At Ohcul jobs we look to reduce bias and increase diversity by removing the name out of the CV. This makes the employer only look at the facts of the CV. Join Ohcul today to receive more information